DAW 2013

Deaf Awareness Week 2013: Behind the Scene with #deaffriendly Models

Click HERE to view the slideshow.

A group of Deaf people wearing gray and black #deaffriendly shirts

One by one, twelve models arrived at Meryl Schenker’s SODO studio in Seattle for deafREVIEW’s (now deaffriendly.com) Deaf Awareness Week campaign. They began to address her by a name sign created by deaffriendly.com founder Melissa “echo” Greenlee: A closed 5 handshape sweeping outward from the forehead, characterizing Schenker’s wispy tresses.

This was one of the many nuances the award-winning photojournalist learned about Deaf Culture: Only a deaf person can give a hearing person a name sign.  

Thus began the cultural adventure for Schenker, whom we commissioned to photograph twelve #deaffriendly tee-shirt models for our viral 7-day Deaf Awareness Week campaign: “It was an honor, and I loved learning how to say my name (and a few other words) in ASL.”

With 115K viral views, over 2,000 shares, and over 80 #deaffriendly shirts and 200 stickers sold, it’s safe to say that the world got a little more #deaffriendly.  READ MORE

Reviews by Advocates & Champions

Le Petit Chouette

Le Petit Chouette

Cafe Bollywood

Pandemic food delivery can be a hit or miss. I had a craving for Indian food ...

Read Full Review

MELODY

MELODY

Anthony's Cookies

my go to chocolate chip cookie shop! when we are in the area, we always make ...

Read Full Review

Russ

Russ

UCSF Medical Center

IV Center (one of the best in providing service esp when it comes to communication).  ...

Read Full Review

Ariele

Ariele

Bongos

I love their foods.  I am so happy with the customer service I receive from them ...

Read Full Review

deafREVIEW #deaffriendly echo
deaffriendly e-news
I SIGN Button